Broken Links – Broken Links can hamper search engine robots from scanning your website, effectively preventing them from completely indexing a website.    Broken links annoy the visitors to your web site, which lowers you percentage of return visitors. In addition, broken links on your web site may negatively affect your search engine rankings.

Advantages of removing broken links:

• Helps keep visitors on your site
• Helps keep search engine spiders on your site
• Conforms to Google's technical guidelines "Check for broken links"